Week #4- Consumer Behavior in Marketing

The main goal of marketing is not only to make sales and and to make a company or organization more well known, it is also used to spread awareness. Learning more about how the consumers, companies, and organizations think and feel can many times aid the impact the advertisement that is being marketed. It is important to under what the audience thinks and feels while also understanding their behavior and limitations.

Being able to market anything involves being knowledgable on the consumer behavior to understand how to make an impact on them. Consumer behavior involves the study of how people or individuals acquire, use, experience, discard, and make decisions about goods, services, or even lifestyle practices that could interest that select population. Once that is understood it is easily to come up with a marketing  strategy that will introduce the new product or cause in a manner that it will produce positive feedback from the audience.

On top of analyzing and understanding consumer behavior, it is also vital to understand the behavior on the competitors and/or the organizations that will potentially be against what is being marketed. In order to asses what a competitor's potential threat might be, it is vital to examine the assets they might have versis the pressure they face as a result of the current market.