Sunday, September 1, 2019

Week #1- Marketing in Social Media



The increased use of social media such as Instagram, Facebook, and Twitter over the years have made it much easier for not just large companies to advertise their latest product, but also facilitated the exposure to new and smaller companies that want to put their product or service out their to the public. These companies strongly rely on paid ads from the app and paid sponsorships from influencers that have a significant amount of followers and are relevant to the population they are trying to reach in order to impact them. By doing so, the companies get the exposure they need in order to show the public what they have to offer and they also have more control of the audience they are trying to reach. 

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