Week #3- The Impact of in Store Visual Marketing

Being able to have effective in-store marketing is vital for stores to be able to make more impulse sales throughout the course of the year. It is important for them to understand how the consumers act and think as they shop throughout the store in order to be able to capitalize off their trends. This could be as simple as putting markdowns in a visible area for consumers to see, putting grab-and-go products in a convenient area for those in a hurry, or putting items that do not have such a high demand lower on the shelved in order to promote items that do make plenty of sales throughout the year. 

Positioning the merchandise on the shelved and finding the ideal place in order for it to have the right amount of attention is difficult and takes times, especially if there are other similar competing products next to it. Know the patterns in which consumers shop, meaning put items you want to sell faster at their eye level or closer to their reach. It is also important to have a clean, unique design so that it is easier for the shopper to navigate through. Often times minimalistic designs tend to intrigue the shopper, similar to what Apple has in their stores.

Color is another way to grab the shopper's attention since it interrupts the same typical colors they see every time they shop in the aisle. By doing so it also draws the attention to that particular product and differentiates it from the rest. Using color to the business advantage can also be helpful since they could advertise weekly special similar to how Target does.