Week #5- Advertising, Promoting, and Publicity ft. Apple

Knowing how to properly advertise and promote the products of any company could have positive effects on the sales and awareness both nationally and internationally. Having a good promotion, advertising, and publicity techniques are all factors that greatly contribute to the sales influence, and popularity that particular brand holds. One of the many companies that exemplify those three characteristics is Apple.

Advertising is the actions of bringing a particular product or service to the attention both current and potential customers. It involves presenting that particular product or service and educating the customer on what new updates the product has and what makes it unique from all the other products or services they have to offer. In Apple's case, it would be the new iPhone 11, iPhone Pro, and iPhone Pro Max.

Promoting is also vital to demonstrate the success of marketing a particular service or product. Promoting a product is not the same as advertising a product, but they definitely go hand in hand. Promoting means to be able to keep a particular product or service in in the mind of its consumers and potential clients. It involved advertising to a population that will most likely consume that product or service and motivating them to purchase. In Apple's case, the main goal is to make current consumers upgrade their iPhone to the latest version, which would be the iPhone 11, Pro, and Pro Max. It also involves Apple giving those that are not avid Apple consumers a reason to change their phone to the latest iPhone.

Publicity is also important for a product to do well. It involves giving a particular product or service attention in order to create awareness through the media. By doing so the company can reach more potential consumers that will be aware of the product or service being released and therefore thinking about the product. in Apple's case, it would be posting announcements of new releases on their Instagram, YouTube, or any platform that they use.