Promotional products are often times used by both small and large companies in order to get more exposure, especially to the potential customers that could be interested in the products or services they have to offer. But what is a promotional product and how does it aid a business? A promotional product are items branded with a business or charity logo or slogan at little to no cost to the consumers. They are often items that might be of everyday use to potential customers so they not only use them and be reminded of the company, but it was indirectly creates creates awareness of that company or charity when other potential clients see it being used.
One example of a business using promotional products to their advantage are tax firms like Ochoa & Associates. They are a tax firm located in Melrose Park and Aurora and often time whenever they have a client coming in, they typically hand out pens and mugs to the client that have their business logo as well as their phone number. By doing so, they show their gratitude to the customer by choosing them over all the other tax firms but it as works as a way to market their firm to others that may see that mug like family, friends, or coworkers. It also causes a positive association between the company and the item that was received since the majority of the people out there like receiving free items.
Overall, by including promotional products within a business it lets potential clients indirectly find out about the business or charity and what they have to offer. It also increases the positive association the client has with company and it reminds them of their service with the particular company, making it more likely for them to return to them.
No comments:
Post a Comment