Week #10- Instagram Ads

There are millions of people using Instagram every day, engaging in all sorts of posts and stories that their favorite influencers post. Rather than just using it to engage with the followers, many companies are using this platform to advertise the various products and services they have to offer through Instagram ads.

Instagram ads is a way for businesses to not just market what they have to offer to a select demographic, they can view and monitor their engagements and profile visits throughout the day also have the options to direct the customers directly to the company website. Since Facebook does own Instagram since it acquired it back in 2013, the ads work similar to Facebook. Depending on the budget the company has available, they can target hundreds of thousands of people to their business through the ads and as a result increase sales.

There are various ways to present the ads to the audience. Whether it is story, photo, video, carousel, or collection ads, they will each advertise the product, service, or event that is trying to get exposure. The most crucial part about using this feature is figuring out which is the most effective to get the audience's attention. From there you simply choose the demographic, upload the post or story, and then pay the budgeted advertisement.