Considering that Samsung has so much competition in the industry, it is not surprise that they need to constantly innovate their products to be much better with each release, but they also need to how to catch their buyers' attention. Considering that they have to constantly update their audience of new products as well as also try to attract potential new buyers that are loyal and currently own the competitors products. Considering that Samsung spent a total of 10.2 billion dollars on marketing along in 2016, which compared to 2015 was a 15% increase there would be a clear increase in sales over time through their marketing techniques.
It is because they market their products to two vital groups of people, the younger generations that always want the latest phone and the professionals that want to get the best out of their phone. Through observing their competitors products and analyzing what the pros and cons are, they can create an effective marking campaign in order to catch their potential customers' attention. For example, Samsung compares the performance of one of their cell phone models to one of their biggest competitors, Apple. Not just did they talk about all the advantages that Samsung products have over their competitor, they as also have so much more to offer once the customer purchases their product while making the ad relatable to their customers' everyday life.
Samsung also makes the effort to keep up with their audience's interests by also being active users of social media. By doing so they engage in digital marketing to make their overall message be heard by the public, which is to switch and use their brand in order to have quality and productivity right at their fingertips.
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