- The production concept is based on the approach that a company can increase mass production through an increase in supply while decreasing its overall cost.
- By doing do, the company will be able to profit much more from a product or service rather than spending more on labor, material, and overhead.
Product Concept
Selling Concept
Marketing Concept
Social Marketing Concept
- Based on the company's assumption that customers prefer products of greater quality, lower prices, and an increased availability.
- When a company decides to introduce a new product or service into the market, they need to give the customer a reason why they should choose their product or service over the one that a competitors is selling.
- A company's assumption that a customer would only purchase their products exclusively from them, but the assumption does not include the relationships that could be built with the customer.
- Concept that places the consumer at the center of the organization and al the activities. As a result, all the activities and research a company does is aimed to get to know the consumer better.
- The belief that a company as a whole needs to target and deliver better values than its competitor. It emphasizes the importance of the well-being of both customers and society as a whole, It also demonstrates to consumers that the company isn't exclusively a sale driven entity but instead also take into account the more human nature of it's consumers.
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